Brassiness? Not on our watch! The Alcôve Violet Shampoo is a toning purple shampoo designed to neutralize yellow and brassy tones in blonde, highlighted, platinum, grey, and color-treated hair — keeping your colour looking fresh, cool, and salon-perfect between appointments. No more yellow. Just bright, beautiful, tone-on-point hair.

• Neutralizes yellow and brassy tones instantly

• Maintains cool, ash, and platinum tones

• Gently cleanses without stripping colour

• Hydrates and nourishes colour-treated hair

• Sulfate-free formula — safe for regular use

• Works on blonde, highlighted, platinum, grey, and white hair