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What I'm Up to!

Welcome to Beauty Love Alchemy—a private hair studio filled with positive energy, heartfelt intention, and personalized care, where every moment is dedicated solely to you.

Imagine being pampered in a space where the focus isn’t on rushing—it’s on you. That’s exactly what I’m up to.

As a Master Hair Designer and former California Educator for a national haircare brand in Cutting, Finishing, Color, and Texture Chemistry, I bring over 30 years of experience to every appointment—from precision cuts and complex color corrections to smoothing treatments and transformational curls.

Before founding Beauty Love Alchemy, I spent 18 incredible years owning and operating Alchemy Hair Studio, a 5-star AVEDA Concept Salon in San Jose.

 

When the opportunity of a lifetime came to sell the business, I leapt at the chance to create something even more aligned with my passion—a boutique, one-on-one studio experience centered on genuine connection, expert care, and beautiful transformation.

In 2016, I launched Beauty Love Alchemy in Morgan Hill.
In 2025, I expanded to Paso Robles to bring my signature blend of artistry, chemistry, and soulful service to a whole new community.

I’m honored to have been ranked among Morgan Hill’s Top 10 Salons for over a decade—and thrilled to now welcome guests to my new Paso Robles studio!

Most of my clients book several months in advance to secure their ideal appointment times, but I’m always happy to be flexible when I can. If you don’t see your perfect spot online, feel free to text or call me directly—I’ll personally take a closer look and do my best to fit you in.

Your hair is your daily crown—let’s make sure it feels as amazing as you are!

Yours in Style,
Sherry

About Me

RING or TEXT

408-386-7559

OR 

Email at

sher@beautylovealchemy.com

Business Acomplishments

Beauty Love Alchemy ~ Private Hair Studios

Operator 2016 - Present

• Operator in Advanced Hair Design, Color, and Smoothing & Curl Chemistry

 

Alchemy AVEDA Hair Studio & Spa

Owner & Operator 1997 - 2015

• Designed & Built 3 salon facilities

• Educated & Support 65 new Cosmetologist

• Build new business for 75+ Licensed Cosmetologists.

• Market Branding in print and social media

• Maintained both salons and all 36 personnel through the market crash and recovery

• Operated with integrity - never solicitating away operators or guests

 

Associations

ECHO  - Meal Provider

Homemade Dinner for 80 folks

Infinite Possibilites - Mike Dooley TUT.com

Certified Trainer

 

Center for Spiritual Living

Member

 

AVEDA

Former Concept Salon Owner

Education - Cosmetology
AVEDA Academy

Business • Color  • Chemistry

 

RUSK Academy

Instructor • Color  • Chemistry

 

TECHNICAL ARTS INSTITUTE

 

Education - Other

CSL - SJ

Spiritual Philosophy & Growth

 

TUT.com Mike Dooley

Certified Trainer

Aspirations

Launch Scarlett Cougar

A greeting card and gift line for Cougs of a certain age, and mostly chicks. 

Fine Art ~ Alchemyic Artisan

52 Archetypes - Multi Media Fine Art Compositions in Epoxy with a Soliloquy for each.

Author a book.

In the works!

 

Live fearlessly. 

The Universe is conspiring for our happiness. 

 

Live every day in happiness.

Yup.

Accolades - Cosmetology
2016 - 2024• Morgan Hill 
Beauty Love Alchemy
A Private Hair Studio
Top 10 Salons Ranked on YELP

It is an honor to be ranked among
the best in Morgan Hill for 4 years!

 
1997 - 2015 • San Jose 
Alchemy Hair Studios & Spas
An AVEDA Salon
Talk of the Town - 6 Consecutive Years

2015 • 2014 • 2013 • 2012 • 2011 • 2010

" Outstanding Customer Service"

 

San Jose Business Recognition

2015 • 2014 • 2013 • 2012 • 2011 • 2010

" The Best of Business in
             San Jose Beauty Salons"

*Hall of Fame for 6 consecutive awards.

 

Second Harvest Food Bank

2010

" Small Business Choice Award"

 

Metro Newspaper

 2012 • 2011 • 2010 • 2009 • 2008

" Best Salons in San Jose."

 

Beauty 
LOVE
Alchemy

~ Your Private Hair Studios ~
 

Best Salon for 10 Years

​​​MORGAN HILL STUDIO

18585 Monterey Road
Studio #16

Morgan Hill, CA. 95037

PASO ROBLES STUDIO

2727 Buena Vista Drive
Studio #10

Paso Robles CA 93446

©2025 Beauty•Love•Alchemy 

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