
What I'm Up to!
Welcome to Beauty Love Alchemy—a private hair studio filled with positive energy, heartfelt intention, and personalized care, where every moment is dedicated solely to you.
Imagine being pampered in a space where the focus isn’t on rushing—it’s on you. That’s exactly what I’m up to.
As a Master Hair Designer and former California Educator for a national haircare brand in Cutting, Finishing, Color, and Texture Chemistry, I bring over 30 years of experience to every appointment—from precision cuts and complex color corrections to smoothing treatments and transformational curls.
Before founding Beauty Love Alchemy, I spent 18 incredible years owning and operating Alchemy Hair Studio, a 5-star AVEDA Concept Salon in San Jose.
When the opportunity of a lifetime came to sell the business, I leapt at the chance to create something even more aligned with my passion—a boutique, one-on-one studio experience centered on genuine connection, expert care, and beautiful transformation.
In 2016, I launched Beauty Love Alchemy in Morgan Hill.
In 2025, I expanded to Paso Robles to bring my signature blend of artistry, chemistry, and soulful service to a whole new community.
I’m honored to have been ranked among Morgan Hill’s Top 10 Salons for over a decade—and thrilled to now welcome guests to my new Paso Robles studio!
Most of my clients book several months in advance to secure their ideal appointment times, but I’m always happy to be flexible when I can. If you don’t see your perfect spot online, feel free to text or call me directly—I’ll personally take a closer look and do my best to fit you in.
Your hair is your daily crown—let’s make sure it feels as amazing as you are!
Yours in Style,
Sherry
About Me


Business Acomplishments
Beauty Love Alchemy ~ Private Hair Studios
Operator 2016 - Present
• Operator in Advanced Hair Design, Color, and Smoothing & Curl Chemistry
Alchemy AVEDA Hair Studio & Spa
Owner & Operator 1997 - 2015
• Designed & Built 3 salon facilities
• Educated & Support 65 new Cosmetologist
• Build new business for 75+ Licensed Cosmetologists.
• Market Branding in print and social media
• Maintained both salons and all 36 personnel through the market crash and recovery
• Operated with integrity - never solicitating away operators or guests
Associations
ECHO - Meal Provider
Homemade Dinner for 80 folks
Infinite Possibilites - Mike Dooley TUT.com
Certified Trainer
Center for Spiritual Living
Member
AVEDA
Former Concept Salon Owner
Education - Cosmetology
AVEDA Academy
Business • Color • Chemistry
RUSK Academy
Instructor • Color • Chemistry
TECHNICAL ARTS INSTITUTE
Education - Other
CSL - SJ
Spiritual Philosophy & Growth
TUT.com Mike Dooley
Certified Trainer
Aspirations
Launch Scarlett Cougar
A greeting card and gift line for Cougs of a certain age, and mostly chicks.
Fine Art ~ Alchemyic Artisan
52 Archetypes - Multi Media Fine Art Compositions in Epoxy with a Soliloquy for each.
Author a book.
In the works!
Live fearlessly.
The Universe is conspiring for our happiness.
Live every day in happiness.
Yup.
Accolades - Cosmetology
2016 - 2024• Morgan Hill
Beauty Love Alchemy
A Private Hair Studio
Top 10 Salons Ranked on YELP
It is an honor to be ranked among
the best in Morgan Hill for 4 years!
1997 - 2015 • San Jose
Alchemy Hair Studios & Spas
An AVEDA Salon
Talk of the Town - 6 Consecutive Years
2015 • 2014 • 2013 • 2012 • 2011 • 2010
" Outstanding Customer Service"
San Jose Business Recognition
2015 • 2014 • 2013 • 2012 • 2011 • 2010
" The Best of Business in
San Jose Beauty Salons"
*Hall of Fame for 6 consecutive awards.
Second Harvest Food Bank
2010
" Small Business Choice Award"
Metro Newspaper
2012 • 2011 • 2010 • 2009 • 2008
" Best Salons in San Jose."