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Imagine being pampered in a private hair Studio of positive energy where to focus is only on YOU… Well, that’s what I’m up to!  


I'm very proud to be among the top 10 salons in Morgan Hill for the past 9 years and have renewed my commitment to another amazing year in 2023.


Although I reside in Paso Robles with my philanthropy and art, I book most of my guests out for 6 months in advance so they may secure their ideal appointment times.  Of course, things come up and everyone is very delighted to be flexible.  If you can not find your ideal appointment via online scheduling, I'm always available by text or phone to find the ideal reservation for you!

Yours In Style! ~ Sher




Email at

Business Acomplishments

Beauty Love Alchemy

Operator 2016 - Present

• Operator in Advanced Hair Design, Color and, Smoothing & Curl Chemistry


Alchemy AVEDA Hair Studio & Spa

Owner & Operator 1997 - 2015

• Designed & Built 3 salon facilities

• Educated & Support 65 new Cosmetologist

• Build new business for 75+ Licensed Cosmetologists.

• Market Branding in print and social media

• Maintained both salons and all 36 personnel through the market crash and recovery

• Operated with integrity - never solicitating away operators or guests



ECHO  - Monthly Meal Provider

Homemade Dinner for 80 folks

Infinite Possibilites - Mike Dooley

Certified Trainer


Center for Spiritual Living




Former Concept Salon Owner

Education - Cosmetology
AVEDA Academy

Business • Color  • Chemistry


RUSK Academy

Instructor • Color  • Chemistry




Education - Other


Spiritual Philosophy & Growth Mike Dooley

Certified Trainer


Author a book.

In the works!


Create a Brand that Serves.



Build with Habitat for Humanity.

I have great handy skills!


Live fearlessly. 

The Universe is conspiring for our happiness. 


Live every day in happiness.


Accolades - Cosmetology
2016 - 2023 • Morgan Hill 
Beauty Love Alchemy
A Private Hair Studio
Top 10 Salons Ranked on YELP

It is an honor to be ranked among
the best in Morgan Hill for 4 years!

1997 - 2015 • San Jose 
Alchemy Hair Studios & Spas
An AVEDA Salon
Talk of the Town - 6 Consecutive Years

2015 • 2014 • 2013 • 2012 • 2011 • 2010

" Outstanding Customer Service"


San Jose Business Recognition

2015 • 2014 • 2013 • 2012 • 2011 • 2010

" The Best of Business in
             San Jose Beauty Salons"

*Hall of Fame for 6 consecutive awards.


Second Harvest Food Bank


" Small Business Choice Award"


Metro Newspaper

 2012 • 2011 • 2010 • 2009 • 2008

" Best Salons in San Jose."


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