The Alcôve Curl Shampoo is a sulfate-free curl-specific shampoo designed to gently cleanse while deeply hydrating, softening, and defining natural curls and waves. Its creamy, nourishing formula respects your natural curl pattern — thoroughly removing buildup without stripping moisture — leaving every strand soft, springy, and full of life with every wash.

• Sulfate-free gentle cleansing — safe for daily use

• Enhances natural curl pattern and definition

• Deeply hydrates, softens, and reduces frizz

• Controls frizz from root to tip

• Lightweight formula — won't weigh curls down

• Safe for color-treated curly hair