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About Me

Studio Update
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2022 Greetings!

Well, we made it through the pandemic... YAY! I have to compliment my amazing guests at their Kitchen Beautician Skills!  You really made the best of my Touch-up Color kits and took great care of your hair in my 33-week shutdown at spanned 2020-2021!


So here we are, getting ready for spring!  Let’s put the sweats away, buy some pretty bras and revisit society looking and feeling beautiful!  I'm excited to introduce a few new and returning services and am in the testing phase of an expanded hair care, and wellness line for your consideration!


REWIND - by Brazillian Blowout

Instantly Prevent AND Correct The Signs Of Aging Hair For Up To 10 Washes. Brazilian Blowout REWIND is an add-on color service that takes years off maturing hair utilizing clinically proven actives combined with isolated plant proteins to effectively rebuild each strand from the inside out, restoring the look, feel, and manageability of glossy, resilient, noticeably more youthful hair.


Eyelash Tinting - Fatten ‘em up!

Wake up every day with thicker, better-defined lashes that don't flake or wane from dawn to dusk. The perfect summer bonus, ideal for vacation, swimming, or just to level up your pampering! An ideal add-on while your color is processing.


L'Anza Color Attachment Technology

Entirely reformulated, L'Anza;s Color Keratin Healing System replenishes essential protein, moisture & minerals which Improves color attachment and ensures even color results. Keratin Amino Acids are the key structural protein of hair and nails, coupled with Meadowfoam Flower seed  Complexdelievering essential lipids for proper hydration of the hair. Pyrrolidone Carboxylic Acid enriches with extraordinary humectants that maintain moisture and replenish the necessary minerals lost during chemical processing. The Flower Shield Complex is a specialized blend of flower extracts designed to shield hair from UV rays that cause the color to fade. This complex contains the same potent anti-fade protectors that flowers use for their own color protection.


As a courtesy, I continue to provide a 48-hour confirmation reminder via text AND email prior to your upcoming appointment and ask for a 24-hour notice in the event you do need to reschedule. Most guests are booked 6 months in advance, and remain amazing about maintaining flexibility - thank you so much!


Sending Beauty, Love & Alchemy,


Salon Message
About Me

Imagine being pampered in a private hair Studio of positive energy where to focus is only on YOU… Well, that’s what I’m up to!  

I'm very proud to be among the top 10 salons in Morgan Hill for the past 6 years and have renewed my commitment to another amazing year in 2022


Although I reside in Paso Robles with my philanthropy and art, I book most of my guests out for 6 months in advance so they may secure their ideal appointment times.  Of course, things come up and everyone is very delighted to be flexible.  If you can not find your ideal appointment via online scheduling, I'm always available by text or phone to find the ideal reservation for you!

Yours In Style! ~ Sher





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Business Acomplishments

Beauty Love Alchemy

Operator 2016 - Present

• Operator in Advanced Hair Design, Color and Chemistry


Alchemy AVEDA Hair Studio & Spa

Owner & Operator 1997 - 2015

• Designed & Built 3 salon facilities

• Educated & Support 65 new Cosmentologist

• Build new business for 75 Licensed Cosmetologist

• Market Branding in print and social media

• Maintained both salons and all 36 personnel through market crash and recovery

• Operated with integrity - never solicitating away operators or guests


Fiercely Creative Corporation

Artisitic Director  2015 - Present

• Branding and Marketing



ECHO  - Monthly Meal Provider

Homemade Dinner for 45-60 folks

Infinite Possibilites - Mike Dooley

Certified Trainer


Center for Spiritual Living




Former Concept Salon Owner

Education - Cosmetology
AVEDA Academy

Business • Color  • Chemistry


RUSK Academy

Instructor • Color  • Chemistry




Education - Other


Spiritual Philosophy & Growth Mike Dooley

Certified Trainer


Author a book.

In the works!


Create a Brand that Serves.



Build with Habitat for Humanity.

I have great handy skills!


Live fearlessly. 

The Universe is conspiring for our happiness. 


Live everyday in happiness.


Accolades - Cosmetology
2016 - 2021 • Morgan Hill 
Beauty Love Alchemy
A Private Hair Studio
Top 10 Salons Ranked on YELP

It is an honor to be ranked among
the best in Morgan Hill for 4 years!

1997 - 2015 • San Jose 
Alchemy Hair Studios & Spas
An AVEDA Salon
Talk of the Town - 6 Consecutive Years

2015 • 2014 • 2013 • 2012 • 2011 • 2010

" Outstanding Customer Service"


San Jose Business Recognition

2015 • 2014 • 2013 • 2012 • 2011 • 2010

" The Best of Business in
             San Jose Beauty Salons"

*Hall of Fame for 6 consecutive awards.


Second Harvest Food Bank


" Small Business Choice Award"


Metro Newspaper

 2012 • 2011 • 2010 • 2009 • 2008

" Best Salons in San Jose."


About Me
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