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Paso Robles
Online Reservations


Salon Hours:
Wed   12pm - 6pm
Thur   10am - 6pm
Fri    8am - 6pm
Sat    8am - 4pm


2828 Buena Vista Drive
Paso Robles, CA 93446


Online Reservations
Online Reservation
Salon Message
Salon Message

Updated May 16, 2020

As our world shifts to prepare and protect for COVID-19, it look slike we will be moving back into society soon!  Currently, our target date for reopening is June 2, 2020 - per the Santa Clara Health Department. I miss you all so much! and I feel this date may be a GO!

Through October, I will only be taking on New Guests by referral, so please be sure your friend's mention your name when they ring or book online. I'll do my best to accommodate everyone. I do anticipate some slots opening, as the economy is challenging at this time. I also think that many may appreciate a private studio to mitigate the risk of crowds etc. I've posted a New Guest Referral Voucher on the Beauty Love Alche,y Facebook Page, that you can share at your leisure - and I would so appreciate it!


As mentioned before, I am taking my significant health measures up a notch. I already sanitize my private studio beyond California State Board Regulations, including dispensing sanitized tools, towels and capes between every guest, and clean the studio with an antibacterial cleaner. However, now I've upgraded use a Hospital-grade Virucidal cleanser to sanitize the station after every guest.  


I plan to continue to offer hand paraffin with your services and will sanitize our hands before and afterwards. You can decline the treatment if you prefer, and are welcome to use my Shades of Grace rosemary-mint hand cream to moisturize your hands.


To keep my guests safe and Beauty Love Alchemy operating, please reschedule your appointment if:

• You or someone in your household has a fever or flu-like symptoms. 

• You have travelled to any affected areas around the world

 •You or someone you live with are in the 14-day quarantine period,

Should any of these situations arise, please do not come to the salon. 


As a courtesy, I continue to provide a 48-hour confirmation reminder via text AND email prior to your upcoming appointment and ask for a 24-hour notice in the event you do need to reschedule. Most guests are booked 6 months in advanced, and remain amazing about maintaining flexibility - thank you so much!


Through this period, I will only be taking on new guests by referral, so please be sure your friends mention your name when they ring or book online. I'll do my best to accommodate everyone.


Lastly, because I love you, please consider boosting your immune system. Talk with your Health Care Professional about Vitamin C, Chaga Mushroom and Elderberry capsules. Many of my amazing clients may not know is that I have been living 100% dependant on heart pacemakers for over 35 years, and have had 8 so far. Let's stay healthy and mindful! 


Sending Beauty, Love and Alchemy,


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About Me

Imagine being pampered in a private hair Studio of positive energy where to focus is only on YOU… Well, that’s what I’m up to!  


I’ve recently added a Paso Robles Studio to my locations, and am excited to serve my community there are well as in Morgan Hill! 


I’m grateful for 26 years of service as owner/operator of award-winning Alchemy Hair Studio, an AVEDA concept salon... I now welcome you to my studios in Morgan Hill and now in Paso Robles!


Yours In Style! ~ Sher




Email at

About Me
Business Acomplishments

Beauty Love Alchemy

Operator 2016 - Present

• Operator in Advanced Hair Design, Color and Chemistry


Alchemy AVEDA Hair Studio & Spa

Owner & Operator 1997 - 2015

• Designed & Built 3 salon facilities

• Educated & Support 65 new Cosmentologist

• Build new business for 75 Licensed Cosmetologist

• Market Branding in print and social media

• Maintained both salons and all 36 personnel through market crash and recovery

• Operated with integrity - never solicitating away operators or guests


Fiercely Creative Corporation

Artisitic Director  2015 - Present

• Branding and Marketing



Infinite Possibilites - Mike Dooley

Certified Trainer


Center for Spiritual Living




Former Concept Salon Owner

Education - Cosmetology
AVEDA Academy

Business • Color  • Chemistry


RUSK Academy

Instructor • Color  • Chemistry




Education - Other


Spiritual Philosophy & Growth Mike Dooley

Certified Trainer


Author a book.

In the works!


Create a Brand that Serves.



Build with Habitat for Humanity.

I have great handy skills!


Live fearlessly. 

The Universe is conspiring for our happiness. 


Live everyday in happiness.


Accolades - Cosmetology
2016 - 2020 • Morgan Hill 
Beauty Love Alchemy
A Private Hair Studio
Top 10 Salons Ranked on YELP

It is an honor to be ranked among
the best in Morgan Hill for 4 years!

1997 - 2015 • San Jose 
Alchemy Hair Studios & Spas
An AVEDA Salon
Talk of the Town - 6 Consecutive Years

2015 • 2014 • 2013 • 2012 • 2011 • 2010

" Outstanding Customer Service"


San Jose Business Recognition

2015 • 2014 • 2013 • 2012 • 2011 • 2010

" The Best of Business in
             San Jose Beauty Salons"

*Hall of Fame for 6 consecutive awards.


Second Harvest Food Bank


" Small Business Choice Award"


Metro Newspaper

 2012 • 2011 • 2010 • 2009 • 2008

" Best Salons in San Jose."


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